PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGYSection A: Introduction and OverviewChapter 1: Strategy, Business Models, and Competitive AdvantageChapter 2: Charting a Company&#39s Direction: Vision and Mission, Objectives, and StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company&#39s External EnvironmentChapter 4: Evaluating a Company&#39s Resources, Capabilities, and Competitiveness Section C: Crafting a StrategyChapter 5: The Five Generic Competitive StrategiesChapter 6: Strengthening a Company&#39s Competitive Position: Strategic Moves, Timing, and Scope of OperationsChapter 7: Strategies for Competing in International MarketsChapter 8: Corporate Strategy: Diversification and the Multibusiness CompanyChapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the StrategyChapter 10: Superior Strategy Execution - Another Path to Competitive AdvantagePART TWO: CASES IN CRAFTING AND EXECUTING STRATEGYCase 1: Mystic Monk CoffeeCase 2: Under Armour&#39s Strategy in 2013 - Good Enough to Win Market Share from Nike and adidas? Case 3: lululemon athletica, Inc. Case 4: Coach Inc. in 2012: Its Strategy in the &#8220Accessible' Luxury Goods MarketCase 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run? Case 6: Google&#39s Strategy in 2013Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow StrongerCase 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry? Case 9: The Walt Disney Company: Its Diversification Strategy in 2012Case 10: Robin HoodCase 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and RenewalCase 12: Frog&#39s Leap Winery in 2011 - the Sustainability Agenda
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